Ansel Adams – The Camera (1980)
I attempt in these books to suggest the importance of craft and its relation to creativity in photography. As for the creativity itself, I can only assert that it exists; that there is a magical potential that can be demonstrated only by reference to those works that possess it, through all ages, in all media.
If everyone possesses some measure of this intangible quality called creativity, photography is unprecedented as an outlet for its expression. Yet at times it seems that the very freedom and accessibility of photography are self-defeating. Thoughtful application is often submerged by avaricious automation of equipment and procedure. … The impression prevails that the acquisition of equipment and the following of “rules” assure achievement.